There is some great information here for authors on branding.
We live in a wonderful age to be a writer but a terrifying one as well. It’s wonderful because there was a time when we could have gone to our graves without ever seeing our work published and holding our work physically in our hands. Now? Good news is everyone gets a chance. Bad news is everyone gets a chance.
Before self-publishing took off, I was not a fan of the whole idea. The reason? I knew the problems it was going to create. We were opening a door we could never close.
When we had gatekeepers, there was an assumed standard. To say we were “published authors” actually meant something. Now? It means next to nothing.
Great you’re a published author. So is my cat.
With barriers to entry removed, we’ve created a…
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